This was not a topic that I had planned to devote TWO posts to (I usually can't get it together enough to get one post up about the "controversial" issues), but because, and only because, I've had comments and email asking just "what my problem is" about The Mudflap, I'll sum up thusly:
I think the "ideas" behind the campaign were good. And, in terms of the campaign being effective (when was the last time a library campaign, of all things, got this much press?), the campaign is great.
I think it was risky (not necessarily bad). I think it's controversial (not necessarily bad). I think lots of people like it, some people don't, and Wyoming Libraries had to weigh that before proceeding (um, right?).
They picked a "hot button" image - and maybe they really didn't know that (hard to imagine), but they did. Maybe they had hoped that all the uppity feminists had shaved their armpits, put their bras back on, and called it a day....
Personally, I'm still hairy, my bra's still on fire in a trash can out back, and I think this image wasn't used tongue-in-cheek-enough and is better suited to beer commercials. But, as in all things, your mileage may vary.